View the full site

First Impression Labels joins All4Labels Group


Durban (South Africa) / Hamburg (Germany), 5 May 2023 – All4Labels Global Packaging Group, a Triton Fund V portfolio company, and a globally leading manufacturer of packaging solutions as well as a pioneer in digital printing, continues its growth strategy by partnering with leading companies within the packaging industry. The Hirt and Carter Group, an integrated marketing solutions firm headquartered in South Africa, has signed an agreement for its subsidiary, First Impression Labels, to become a wholly owned subsidiary of the All4Labels Group. First Impression Labels is a market leader in supplying high value labelling solutions for multinational and domestic customers, headquartered in Durban, South Africa. The transaction is subject to customary closing conditions, including regulatory approval. Terms and conditions of the transaction were not disclosed.

Adrian Tippenhauer, Board Member of All4Labels, highlights: ’By joining forces our Group will become a leading manufacturer of label solutions in the South African market. With its strong capabilities in the labels and sleeves segment, First Impression Labels perfectly complements our existing business in Cape Town, South Africa. With both our production locations All4Labels will now be able to offer an enhanced range of first-class packaging solutions to a broad portfolio of international and regional brands, ensuring the alignment with the customers’ changing needs. Both production sites are strategically located in South Africa and our growing team of now +400 individuals will provide the best and most trusted service. We are pleased to welcome the First Impression Labels team and all employees as new members of the All4Labels family.

Adam Curtis, representative of the Hirt and Carter Group, states: ’First Impression Labels is proud to have found the right partner to continue the success story in South Africa with All4Labels. I am deeply convinced that the FIL team will continue to manage the business successfully in the future by doing whatever it takes to offer the best and most innovative solutions to its existing and future customer base. We believe that joining All4Labels will allow First Impression Labels to best serve its customers and staff by leveraging synergies and best practices in the field of sustainable and digital packaging solutions. ‘  

This latest acquisition of First Impression Labels further substantiates All4Labels’ strategy of sustainable investments into long-term growth, professionalization, and cross-regional expansion in a global context.

About All4Labels

The owner-managed All4Labels Global Packaging Group is one of the world’s leading label companies – a pioneer in sustainable and digital packaging solutions with 45 facilities worldwide, over 4,500 employees, and more than 10,000 customers. Global cross-market expertise makes it a partner of choice for many local and multinational companies. All4Labels is a global hub for innovation and for unmatched solutions that include pressure sensitive labels, shrink sleeves and flexible packaging. Digital technology and sustainability gains are key business drivers and are achieved through close collaboration with customers and partners. Triton has been the majority shareholder of the All4Labels Group since 2019.

For more information:

About First Impression Labels
FIL is a market leader in supplying world class labelling solutions to a wide variety of international and African brands. The division is a specialist in high quality, flexographic and digital printing for the shrink‐sleeve, wraparound, roll‐fed and self‐adhesive label market. The target markets include the food, beverage, dairy, chemicals, personal care, and homecare sector. The key to FIL’s success has been the strong relationships with customers, ensuring alignment with the customer’s brands. The team is comprised of a highly motivated, focused, and experienced team of +350 individuals who are driven to deliver best-in-class quality.

For more information:

About Triton

Founded in 1997 and owned by its partners, Triton is a leading European mid-market sector-specialist investor. Triton focuses on businesses that provide important goods and services in the Business Services, Industrial Tech, Healthcare, and Consumer sectors.Triton has over 200 investment professionals across 11 offices and invests through three complementary “All Weather” strategies: Mid-Market Private Equity, Smaller Mid-Cap Private Equity, and Opportunistic Credit.

For more information:


Press Contacts

Anja Schlenstedt
Paola Iannone